As an organization that serves local business owners and customers, NJSBDC at NJCU is proud to join with American Express to support the 10th annual Small Business Saturday® this Nov 30.

Small Business Saturday was founded by American Express in 2010 to help strengthen local economies. Today, it’s a holiday shopping tradition and part of a nationwide Shop Small® Movement dedicated to supporting all kinds of small businesses. From the corner store to your favorite diner to a trendy online boutique, it’s unique small businesses like yours that help local communities stay vibrant.

Participating in Small Business Saturday is a great way to reach new customers and promote your business. Here are some tips for getting involved on Nov 30:

  • Let your customers know that you plan to participate in Small Business Saturday. Visit com/MarketingSupport for free promotional assets, such as ready-made social posts, to show your support.
  • Connect with your community. Contact us at NJSBDC at NJCU or other local organizations to see how your business can participate in Small Business Saturday events and promotions.
  • If you’re a qualified American Express® Card–accepting merchant, you can get recommended to potential customers simply because you welcome the Card. Learn more at com/PromoteYourBusiness

NJSBDC at NJCU is readily available to help small business owners in the Hudson County. We provide no-cost, confidential, one-on-one consulting and advisory services to assist existing small business owners and rising entrepreneurs with any aspect of small business management. Visit our Resources section for additional help or contact us (201) 200-2156 and

Join us and American Express this Nov 30 to celebrate the 10th Small Business Saturday.