Basics of Marketing and Sales Workshop

October 16, 2018 @ 6:00 pm – 8:00 pm
BCB Bank
401 Washington St Hoboken
NJ 07030

Register Here

In this Introductory workshop, entrepreneurs will learn the basics of how to do market research, create a pricing strategy, understand their target markets, efficient engagement, and how to promote and sell.

Event Outline:

  • How to position your product or service without aggressively pitching
  • How to identify potential prospects at any event or organization
  • How to look for referrals within your own network of contacts
Follow-up with Leads
  • How to remain committed to following up with your leads
  • What free tools or CRM systems exist to help you stay organized
  • How to draft an email to that prompts a response
  • How to call a prospect and engage prospect into the conversation
Qualifying Prospects
  • How to immediately qualify a prospect
  • What are some of the hard questions to ask a prospect
  • How to engage the prospect to give you information on their pain points
  • How to present your product or service with value
  • What are some of the presentation tools that you can use
  • How to ask hard questions after presenting to decision makers
Asking for the Sale/Close
  • How to rebuttal any objections or concerns on your service/product
  • How to ask the hard questions right after a presentation
  • How to move forward with a close


Street & Metered Parking

2018-06-11T18:32:15+00:00June 11th, 2018|