Marketing and Sales Workshop Part 2

When:
July 25, 2018 @ 12:00 pm – 2:00 pm
2018-07-25T12:00:00-04:00
2018-07-25T14:00:00-04:00
Where:
New Jersey City University- School of Business
200 Hudson Street Room 201A
Jersey City NJ 07311
Cost:
Free
Contact:
SBDC
2012002156

REGISTER HERE

In this Introductory workshop, entrepreneurs will learn the basics of how to do market research, create a pricing strategy, understand their target markets, efficient engagement, and how to promote and sell.

Event Outline:

Networking
  • How to position your product or service without aggressively pitching
  • How to identify potential prospects at any event or organization
  • How to look for referrals within your own network of contacts
Follow-up with Leads
  • How to remain committed to following up with your leads
  • What free tools or CRM systems exist to help you stay organized
  • How to draft an email to that prompts a response
  • How to call a prospect and engage prospect into the conversation
Qualifying Prospects
  • How to immediately qualify a prospect
  • What are some of the hard questions to ask a prospect
  • How to engage the prospect to give you information on their pain points
Presentation
  • How to present your product or service with value
  • What are some of the presentation tools that you can use
  • How to ask hard questions after presenting to decision makers
Asking for the Sale/Close
  • How to rebuttal any objections or concerns on your service/product
  • How to ask the hard questions right after a presentation
  • How to move forward with a close

Parking:

Street Parking up to 2 hours, Metered Parking up to 2 hours, Central Parking Lots for half day or all day parking (See bottom of the image below).

school of business map

PUBLIC TRANSPORTATION

By Hudson-Bergen Light Rail 
Traveling from the direction of either Bayonne or Hoboken, exit at the Harborside Station stop in Jersey City.

By PATH Train
From 33rd Street

Take the train marked Journal Square. At the Pavonia Newport Station transfer from the same track to the train marked World Trade Center and exit at the next stop which is Exchange Place. The Harborside is adjacent to the station entrance, to the north.

From Hoboken
Take the train marked World Trade Center. Exit at the Exchange Place Station. Harborside is adjacent to the station entrance, to the north.

From WTC
Take the train marked Hoboken or Newark and exit at the Exchange Place Station. Harborside is adjacent to the station entrance, to the north.

By Ferry 
New York Waterway operates weekday ferry service between Manhattan and Jersey City. From Midtown/ West 39th St, Pier 11/Wall St, or the World Financial Center, take the Paulus Hook ferry to Jersey City. The ferry stop is three blocks south of the Harborside. Please note: ferry service to Paulus Hook does not operate on weekends or holidays.

By Bus 
New Jersey Transit has a comprehensive bus system that includes third party buses that stop at Exchange Place. Please visit the NJ Transit website for additional information and assistance planning a convenient route. Exit buses at the Exchange Place Station. Harborside is adjacent to the station entrance, to the north.

DRIVING DIRECTIONS

For Navigation Systems
Use “200 Hudson Street, Jersey City, NJ 07311” the main entrance to the building.

From NJCU Main Campus 
Head northeast on John F. Kennedy Blvd toward Culver Avenue for 1.5 miles. Turn right onto Montgomery Street and travel 2 miles. Turn left onto Greene St., right at the first cross street onto Christopher Columbus Dr. then left onto Hudson St. Harborside’s main entrance will be on the right.

From the New Jersey Turnpike North or South 
Take exit 14-14A-14B-14C for I-78 toward US-1/US-9/US-22/ Newark Airport/Holland Tunnel. Take exit 14A-14B-14C for I-78 E toward Bayonne/Jersey City/Holland Tunnel. Merge ontoI-78 E and drive 6.2 miles. Take the exit toward Jersey City/Columbus Drive. Continue for 1.2 miles on Christopher Columbus Drive. Turn left onto Hudson St. (at light passed Greene Street), crossing over the rail tracks and travel 0.1 miles north. Harborside main entrance is on the right.

From Interstate 280 
Take I-280 East via the ramp on the left towards New Jersey Turnpike. Merge onto I-78 E and drive 6.2 miles. Take the exit toward Jersey City/Columbus Drive. Continue for 1.2 miles on Christopher Columbus Drive. Turn left onto Hudson St. (at light passed Greene Street), crossing over the rail tracks and travel 0.1 miles north. Harborside main entrance is on the right.

From The Lincoln Tunnel 
Follow Lincoln Tunnel, crossing into New Jersey. Take the exit towards Willow Ave/Weehawken/Hoboken. Merge onto Park Ave/County Rd 675/Willow Ave. Turn right onto 14th Street/County Rd 670. Make a left onto Manhattan Ave/Paterson Plank Road and travel 1 mile south. Turn right onto Harrison, left onto Newark Ave, and right onto Marin Blvd. Travel 1.2 miles south on Marin Blvd then turn left onto Christopher Columbus Dr. and travel four blocks east. Turn left onto Hudson St. (the light passed Greene Street), crossing over the rail tracks and travel 0.1 miles north. Harborside main entrance is on the right.

From the Holland Tunnel 
Follow Holland Tunnel, crossing into New Jersey. Immediately upon exiting make first right onto Marin Blvd. Turn right onto 18th Street. Continue onto Washington Blvd. Travel approximately 1.2 mile south. Turn left onto Christopher Columbus Dr. and travel four blocks east. Turn left onto Hudson St. (at light passed Greene Street), crossing over the rail tracks and travel 0.1 miles north. Harborside main entrance is on the right.

2018-06-11T16:39:16+00:00 May 29th, 2018|