PROTECTING YOUR INTELLECTUAL PROPERTY WEBINAR
with Michael Malyar, Esq
This webinar will focus on how to protect small business intellectual property. Existing businesses would benefit from a review of intellectual property protections as they update their original or new business plans (which may not already address trademarks for example) and new businesses would certainly need guidance on intellectual property so that they are properly protected (with patents for example).
Webinar topics will include:
- An overview of Patents, Trademarks, Copyrights, and Trade Secrets
- The protection and monetization aspects of each
- The major differences between them
- The subcategories of each
- Consideration in the development of a trademark
- Research on existing trademarks
- Considerations in preparing a patent application
- Research on existing patents
- Examples, cases, and opinions
BASICS OF ONLINE MARKETING
with Christian Pichardo, Marketing Director at the NJSBDC at NJCU
This FREE Online Marketing course will improve your understanding of online marketing if you’re a beginner and teach you how to piece all 7 forms of online marketing together for those who are a little more advanced.
This is a pre-recorded event.
BUSINESS CONTINUITY PLANNING 101 WEBINAR
with Arash Azadegan, PhD, Associate Professor at Rutgers Business School and the Director of Supply Chain Disruption Research Laboratory.
This webinar will focus on the ability of a firm to quickly adapt to situations after a disruption while simultaneously maintaining other important aspects of their business, particularly the safety of their employees. The topics to be covered include:
- Developing a continuity strategy for the short and long term
- Identifying risks and developing a business impact analysis for resiliency enhancement
- Auditing, maintaining, and exercising the business continuity and resiliency plans.
- Testing your business continuity and crisis management plans
CREDIT RESTORATION: HOW TO SUSTAIN IT WEBINAR
with Herb Caesar, President of CED Solutions, LLC.
This webinar will provide participants with the tools and skills to properly interpret their personal and business credit reports. It will address why creditworthiness will be a major factor based on post-Covid-19 issues. The material cover how business credit scores are calculated, factors that can improve them or build back its profile and how it will quality of life.
Attendees will also learn budget and cash flow analysis strategies to enhance one’s capacity and credit profiles.
CREATING A CULTURE OF HEALTH AND SAFETY WEBINAR
with Mitchel Rosen, Ph.D., Rutgers School of Public Health, Center for Public Health Workforce Development (CPHWD).
This webinar will focus on how small businesses can protect their workplaces, employees and customers against potential health and safety threats, including the prevention of the transmission of COVID-19 and other communicable diseases. The main part of the training will address key issues that small businesses must address before opening their business. Small businesses should develop a COVID-19 Return to Work plan that addresses a range of issues. These include:
- COVID-19 Exposure Control Plan
- Measures to Maintain Social Distancing
- Engineering Controls
- Work Practices
- Enhanced Cleaning and Disinfection
- Personal Protective Equipment (PPE) and Respiratory Protection
- Sick Leave, Symptom Screening, and Employee Health
- Exposures and Case Reporting
- Measures to Protect Employee Mental Health and Physical Well-Being
RESPONDING TO CYBER SECURITY THREATS WEBINAR
with Michelle Schaap, Member, Chiesa Shahinian & Giantomasi PC.
This Cybersecurity webinar will go beyond intrusion detection and reactive remediation. It will provide insight on how to implement cost-effective measures designed to prevent cyber criminals from compromising the integrity of business-critical assets and information on a daily basis. It also covers written policies and procedures to develop, maintain and enforce both internally and publicly on the business’ website. Topics will also include federal and state laws that impact business operations and the business data typically collected and stored. Finally, this webinar will cover contractual obligations that clients may impose, and what business owners should expect and seek from vendors.
CREATING A CULTURE OF HEALTH AND SAFETY WEBINAR
with Mitchel Rosen, Ph.D., Rutgers School of Public Health, Center for Public Health Workforce Development (CPHWD).
This webinar will focus on how small businesses can protect their workplaces, employees and customers against potential health and safety threats, including the prevention of the transmission of COVID-19 and other communicable diseases. The main part of the training will address key issues that small businesses must address before opening their business. Small businesses should develop a COVID-19 Return to Work plan that addresses a range of issues. These include:
- COVID-19 Exposure Control Plan
- Measures to Maintain Social Distancing
- Engineering Controls
- Work Practices
- Enhanced Cleaning and Disinfection
- Personal Protective Equipment (PPE) and Respiratory Protection
- Sick Leave, Symptom Screening, and Employee Health
- Exposures and Case Reporting
- Measures to Protect Employee Mental Health and Physical Well-Being

Learn How You Can Benefit From Simple Business Tax Strategies Updated for 2021
About this Event
Join us on Jan. 20th for this webinar where business owners will learn about recent updates to business tax laws for 2021 and how you can take proactive steps to benefit from them and other tax strategies.
What this webinar will go over:
- Brief Overview of CARES Act/COVID-19 Relief Programs
- The Most Important Deadlines Businesses Should Know
- How to Maximize Qualified Business Income (QBI)
- How to Benefit from the NJ BAIT Tax
Presented by: Jonathan Donenfeld, CPA | President and Founder at JLD Tax Resolution Group
*Event time & date can be subject to change*

PROTECTING YOUR BUSINESS FROM CYBER FRAUD WEBINAR
with Michelle Schaap, Member, Chiesa Shahinian & Giantomasi PC
This Cybersecurity webinar will go beyond intrusion detection and reactive remediation. It will provide insight on how to implement cost-effective measures designed to prevent cyber criminals from compromising the integrity of business-critical assets and information on a daily basis. It also covers written policies and procedures to develop, maintain and enforce both internally and publicly on the business’ website. Topics will also include federal and state laws that impact business operations and the business data typically collected and stored. Finally, this webinar will cover contractual obligations that clients may impose, and what business owners should expect and seek from vendors.

PROTECTING YOUR BUSINESS FROM CYBER FRAUD WEBINAR
with Michelle Schaap, Member, Chiesa Shahinian & Giantomasi PC
This Cybersecurity webinar will go beyond intrusion detection and reactive remediation. It will provide insight on how to implement cost-effective measures designed to prevent cyber criminals from compromising the integrity of business-critical assets and information on a daily basis. It also covers written policies and procedures to develop, maintain and enforce both internally and publicly on the business’ website. Topics will also include federal and state laws that impact business operations and the business data typically collected and stored. Finally, this webinar will cover contractual obligations that clients may impose, and what business owners should expect and seek from vendors.

AVOIDING CREDIT RUIN WEBINAR
with Herb Caesar, President of CED Solutions, LLC
This webinar will provide participants with the tools and skills to properly interpret their personal and business credit reports. It will address why creditworthiness will be a major factor based on post-Covid-19 issues. The material cover how business credit scores are calculated, factors that can improve them or build back its profile and how it will quality of life.
Attendees will also learn budget and cash flow analysis strategies to enhance one’s capacity and credit profiles.
About this Event
To celebrate #SBDCDay and Women’s History Month, NJSBDC at NJCU is assembling esteemed women leaders from the community to speak on what resilience mean to them; what women leadership is; the importance of supporting and uplifting other women; and how they have leveraged their success to help others in Hudson County.
Featured Panelists:
- Venida Rodman Jenkins, Director of Speicher-Rubin Women’s Center for Equity and Diversity, NJCU
- Soraya Hebron, Director of Diversity and Inclusion, City of Jersey City
- Ivonne Barreras, MPA, M.Phil., ABD, Founder & CEO, Liberty Montessori: The Place for Learning
- Karen McIntyre, Senior Consultant, NJSBDC at NJCU
Moderated by: Gail Marquis, MBA, OLY, Director of Development, NJCU
Agenda:
- 12:00PM – 12:15PM: Welcoming remarks. Commemorating #SBDCDay.
- 12:15PM – 02:00PM: Panel Discussion
- 02:00PM – 02:30PM: Q&A
Who should attend this event? Everyone! Refer your friends and family to this inspirational occasion and let’s all celebrate women empowerment together!
*Event date and time are subject to change*
About the NJSBDC at NJCU
New Jersey Small Business Development Center (NJSBDC) at New Jersey City University (NJCU), as part of America’s SBDC network, aids small businesses and aspiring entrepreneurs in the Hudson County. Hosted by NJCU and funded in part through a partnership with SBA, NJSBDC at NJCU provides a variety of educational and business resources, including periodic (virtual) workshops and confidential, one-on-one consulting and advisory services, offered at no-cost to assist entrepreneurs and small business owners with any aspect of small business management.
Sponsored by: Small Business Administration (SBA) , New Jersey Small Business Development Centers (NJSBDC), & New Jersey City University (NJCU).

INTERNATIONAL TRADE FOR SMALL BUSINESS
with Martin K. Behr, Attorney & Owner at Law Office of Martin K. Behr
Whether you are new to international trade operations or an experienced international trader, join us on June 16, 2021 to learn how to get started on exporting and/or importing and how to expand your presence in the global market.
In this webinar you will learn:
- How to deal with buyers and organizations overseas
- How to safely ship your products
- Which are the different channels for trading your company’s products/services in global markets
- Forward thinking strategies and invaluable resources to increase your global sales
MEET THE LENDERS
The event is intended for both established and startup business owners. Our live virtual conference will begin with an overview and update on COVID/CARES programs for small business owners. In addition, we will provide a wealth of information on regular SBA loan programs and technical assistance available to the NJ business community. The presenters will also discuss what goes into a good loan proposal, how to increase your chances of getting approved, and how to get through the loan application process. Leading area bank lending officers will present their services relating to the SBA’s Guaranteed Lending Program. The participants will be able to ask their questions during and at the end of the session.Learn about: Loans/Grants available for small business (Cares,7a, 504, Micro-loans), Lending criteria to qualify for funding, The application process and documents required, Non-traditional finance options, Meet with loan experts and other entrepreneurs like you.
MORE DETAILS AND REGISTRATION LINK WILL BE AVAILABLE SOON.